Amble Walking Tours

Privacy Policy

Effective Date: July 23, 2026 · Last updated: September 17, 2026

Amble Walking Tours ("we," "us," "our," or the "App") respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains what information we collect, how we use it, and the choices you have. It applies to the Amble Walking Tours website at ambletours.com and the Amble Walking Tours mobile app. By using the App, you agree to the practices described below.

1. Information We Collect

1.1 Location Data

We do not collect, store, or transmit your location. Tour maps in the App display a fixed, pre-set route and the locations of tour stops. They do not show or track where you are. For walking directions between stops, the App uses Google Maps. When you request directions, that request is handed to Google, and any location data involved is collected and handled by Google under Google's Privacy Policy — not by us. We never receive it.

1.2 Tour Progress

We do not collect health or fitness data. We record which tour stops you have marked as completed and which tours you have finished. When you complete a tour, we credit you with that tour's published length — a fixed figure attached to the tour itself, not a measurement of how far you personally walked. Step counts shown in tour descriptions are estimates we publish for the route, not counts of your activity. This progress record is used only to display your history and award badges and milestones within the App.

For tours purchased through a hotel partner bundle, we also record the date and time you first access each tour, linked to your purchase record. This helps us verify delivery of purchased content and respond to payment disputes.

1.3 Account and Contact Information

  • Email address: collected when you create an account, contact support, or sign up for updates
  • User ID: a unique identifier used to manage your profile, tour history, and badges

1.4 User Content

Content you create or submit within the App, such as saved tours, preferences, notes, reviews, or content you choose to share.

1.5 Purchases

Records of purchases or transactions made through our website or the App, including which tours you have bought. Payment card details are handled by Square, our payment processor, and are not stored by us.

1.6 Communications

Messages you send us, such as support requests or feedback.

1.7 Diagnostic Data

Collected automatically and not linked to your identity:

  • Crash data: technical information captured when the App encounters an error
  • Performance data: load times and responsiveness
  • Other diagnostic data: additional technical information used for troubleshooting

2. How We Use Your Information

We use the information described above to:

  • Provide, operate, and maintain the App's core features, including self-guided walking tours, tour maps, progress tracking, and badges and milestones
  • Process purchases and manage access to paid tours or features
  • Verify delivery of purchased tours and respond to payment disputes or chargebacks
  • Respond to support requests, feedback, or inquiries
  • Diagnose technical issues, fix bugs, and improve performance and stability
  • Personalize your experience, such as remembering tour preferences or language settings
  • Communicate with you about updates, new tours, or changes to this policy
  • Comply with legal obligations and enforce our Terms of Use

We do not sell your personal information to third parties.

3. How We Share Your Information

We share information only in these limited circumstances:

  • Service providers: third-party vendors who help us operate the App — payment processors, analytics providers, crash-reporting tools, and cloud hosting — solely to perform services on our behalf
  • Hotel partners: if you purchase a tour bundle through a partner hotel, we share aggregated sales and commission totals with that hotel. We do not share your individual purchase history, email address, or tour activity with the hotel.
  • Legal requirements: where required by law, regulation, legal process, or governmental request
  • Business transfers: in connection with a merger, acquisition, or sale of assets
  • With your consent: in any other case where you have explicitly agreed

We do not share your tour progress or account information with third parties for advertising or marketing purposes.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide the App's features. You may request deletion of your account and associated data at any time — see Section 6.

5. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. Our services run over encrypted connections, and access to paid tour content, including audio narration, is served through private storage using time-limited links issued only after we verify that your account is entitled to it.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Your Choices and Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and data
  • Withdraw consent for data collection where applicable
  • Opt out of promotional emails using the unsubscribe link in those emails

To exercise any of these rights, contact us at hello@ambletours.com. We will respond within the timeframe required by applicable law.

You can delete your account and associated data directly at any time using our account deletion page.

If you are in the European Economic Area, the United Kingdom, or California, you may have additional rights under the GDPR or the CCPA/CPRA.

7. Children's Privacy

Amble Walking Tours is not directed to children under 13, or the applicable age in your jurisdiction, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at hello@ambletours.com and we will delete it.

8. Third-Party Services

The App uses third-party services that collect information as described in this policy:

  • Google Maps — provides walking directions between tour stops. Your use of Google Maps is governed by Google's Privacy Policy and Google Maps/Google Earth Additional Terms of Service.
  • ElevenLabs — generates the optional audio narration for tour stops, including translated narration. Narration for a given stop and voice is generated once, stored by us, and reused for everyone thereafter, so most playback involves no contact with ElevenLabs at all. When generation is required, our server sends the tour text for that stop to ElevenLabs and receives audio in return. The text sent is our own tour content. We do not send your name, email address, account details, or tour history, and ElevenLabs receives no information identifying you. ElevenLabs' handling of these requests is governed by their privacy policy.
  • Square — processes payments for single-tour and hotel bundle purchases. Your card details go directly to Square and are not stored by us. Square's handling of your data is governed by Square's Privacy Policy.
  • Analytics and crash-reporting tools — help us diagnose errors and improve performance.

These providers have their own privacy policies, and we encourage you to review them.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by email, and update the "Last Updated" date above. Continued use of the App after changes take effect constitutes acceptance of the updated policy.

10. Contact Us

Questions, concerns, or requests about this Privacy Policy or your personal information:

Amble Walking Tours